ANIMAL HEALTH · FMCG · Ireland & UK
Your strategy isn't the problem.
Your capacity to execute it is.
The initiative that could shift your competitive position is stalled on slide twelve — and time is precisely what you do not have.
The root cause is almost always one of two things.
Bandwidth.
The Leadership team has a clear plan but not the capacity to execute it properly with existing workstreams. Important initiatives get deprioritised, delegated too far down, or executed at half-speed.
Experience.
The specific challenge — a market entry, a competitive defence, a regulatory navigation, a pricing reset — requires someone who has done exactly this before, in a business like yours, at the level the moment demands. The capability may exist in the organisation, but not at the depth or seniority this situation requires.
This is the problem Intrare Alliance was built to solve.
Immediate access to senior functional expertise to diagnose through to full implentation of trajectory shifting initiatives for your business.
ANIMAL HEALTH · FMCG · Ireland & UK
Most consultancies end with a report.
Intrare Alliance ends with a result.
How Intrare Alliance Works
Experience Enters, Impact Compounds
Operator-Led
Every Alliance member has held the P&L, led teams — not from the outside looking in, but from having navigated the same pressures themselves.
Curated Network
A managed network of senior functional experts serving Life Sciences and FMCG across Ireland and the UK — each selected for demonstrated expertise at the highest level.
Expertise Compounds
The strength of the Alliance compounds when the right combination of expertise enters your room.
ANIMAL HEALTH · FMCG · Ireland & UK
THE DIFFERENCE
Embedded senior capability. Accountable for results.
Intrare Alliance configures the right combination of senior expertise around the specific challenge — not analysts, not junior associates, not a framework handed over for someone else to implement. Whether that requires one specialist for six weeks or a team working in parallel over six months, the structure follows the problem, not the other way around.
Operator-led. Sector-deep. One point of accountability.
The Result:
Bandwidth
Timely senior capacity without permanent headcount.
Experience
An operator who has done exactly this before, in your sector, at the level the moment demands.
HOW WE WORK
Different challenges require different responses.
Every engagement begins with a scoping discussion to define the problem, the organisational context, and the timeline.
Commercial Diagnostic
A structured assessment of commercial performance, organisational alignment, and execution readiness — delivered as a written report with prioritised recommendations.
2–4 weeks
Focused Sprint
A defined project addressing a specific commercial challenge: launch readiness, customer team structure, pricing review, or crisis response.
6–12 weeks
Capability Programme
A structured development programme for commercial teams — combining workshops, coaching, and performance measurement.
Ongoing
Premium Engagement
Fractional Leadership
An embedded senior commercial leader on a part-time or interim basis — operating at Country Manager, Commercial Director, or Business Unit Director level. The fractional leader works at the client interface: embedded, accountable, and executing - while drawing on the full expertise of the alliance behind them. A pricing challenge surfaces: the pricing specialist steps in. A regulatory question emerges: the regulatory partner engages. The client has one point of contact; the alliance delivers the depth.
This is not a contractor filling a seat. It is a defined engagement with a defined outcome, led by someone accountable to Intrare Alliance's methodology and to your result. 3–6 months
Typically 2–3 days per week
The format follows the problem, not the other way around.
THE ALLIANCE MODEL

The Compounding Effect

The Alliance model compounds expertise deliberately — combining the right specialists to deliver outcomes no single operator could achieve alone.
ANIMAL HEALTH · FMCG · Ireland & UK
THE NETWORK
The Intrare Alliance Network
The alliance is built on a small number of senior specialists who between them cover the disciplines that determine whether a commercial strategy actually reaches the market. Each partner brings deep sector experience at leadership level, a complementary scope that strengthens the network, and a shared conviction that the gap between strategy and execution is where the real work happens.
Strategic & Commercial Leadership
Engagement leadership, commercial strategy, strategic marketing, P&L diagnostics and go-to-market design.
Field Force Excellence
Sales force effectiveness, territory optimisation, incentive design, coaching frameworks and competitive readiness.
Regulatory Affairs & Crisis Management
Regulatory strategy, compliance frameworks, crisis preparedness and product lifecycle risk management.
International Pricing & Market Access
Pricing strategy, HTA positioning, reimbursement pathway design and cross-market pricing governance.
Executive Coaching & Leadership Development
Senior leader coaching, team effectiveness, transition support and high-performance capability programmes.
Governance & Financial Leadership
Board-level CFO financial execution, governance and commercial performance.
THE FOUNDER
Simon Dunne
"I don't just advise on the work; I've done the work."
Simon Dunne is a commercial leader with over 20 years of experience in senior P&L leadership roles across Animal Health and FMCG.
Simon has held P&L leadership roles at Zoetis UK (Business Unit Director), Mars Pet Care / Royal Canin (Sales & Marketing Director, UK and Ireland; Country Director, Ireland), and Unilever. His career spans commercial strategy, strategic marketing, and P&L execution in regulated and fast-moving markets.
He holds an MBA from Trinity College Dublin and a Digital Marketing AI certification. He is a trustee on the Board of Fairtrade Ireland and a guest lecturer on commercial execution.
His career has been defined by closing the execution gap: turning strategic plans into commercial results in regulated, competitive, and fast-moving markets.
Trinity College Dublin
MBA, Graduate School of Business
Unilever
Commercial Leadership
Mars Pet Care / Royal Canin
Senior Commercial Leadership, Country Director Ireland
Zoetis UK
Business Unit Director, Companion Animal and Corporates
Fairtrade Ireland
Trustee, Board of Directors
Intrare Alliance
Founder
Core ALLIANCE Member
Jackie Layng MVB ACC
"I help veterinary and animal health leaders strengthen their leadership, build high performing teams and navigate challenges with confidence."
Jackie Layng MVB ACC is an ICF-accredited Leadership and Executive Coach, and EmC practitioner, specialising in veterinary and animal health leadership.
Jackie served as Chief Veterinary Officer at VillageVets during private equity expansion and restructuring, leading clinical strategy, L&D, governance (clinical and regulatory) and medical team functions across a network of 22 practices. She developed innovative training programmes resulting in reliable talent pipelines, elevated quality standards and reduced attrition. Prior to that, 10+ years as a senior clinician in the UK and Ireland, leading referral surgical services, mentoring and training — delivering sustained growth through novel services and acquisition of external stakeholders.
A featured speaker at SPVS Conference '25 and '26 on leadership habits, emotional intelligence and performance, Jackie is regularly invited to speak on podcasts such as VetPod and VetChat, and is a finalist in the Network Ireland Kildare Emerging Businesswoman Awards '26.

THE SPECIALIST NETWORK
Depth activated when a challenge demands it.
Beyond the Core Partner layer, Intrare Alliance draws on a network of senior Specialist Partners — each with deep, domain-specific expertise at leadership level in Animal Health, Life Sciences and FMCG.
Specialist Partners are not listed by name in the Alliance's public presence. They are introduced to clients at the point of engagement, when the shape of a challenge calls for their specialism. The capability is visible. The individual is introduced when appropriate.
🐾 SPECIALIST · VETERINARY & REGULATORY
Veterinary Affairs, Regulatory & Corporate Affairs
Veterinary Surgeon and C-suite commercial leader with an exceptional cross-functional career spanning clinical practice, marketing, corporate affairs, public policy and medical leadership — across Europe and the UK and Ireland animal health market.
Animal Health
Veterinary
Regulatory
Corporate Affairs
Crisis Management
Government Affairs
Chief Medical Officer
Major European Vet Group · 17 countries · 10,000+ professionals
Corporate Affairs Director
Global animal health nutrition business · Brexit & COVID leadership
Director, Public Affairs
Global veterinary health business · Europe & Asia
President, National Veterinary Body
Representative body for Irish vets · Board Director
💼 SPECIALIST · FINANCE
Financial Leadership & Commercial Finance
Board-level CFO and Finance Director with a sustained track record of delivering financial strategy, governance and commercial performance in large, complex FMCG businesses — now operating on a fractional basis.
FMCG
Food Industry
Board Level
CFO / Finance Director
M&A
Commercial Finance
Managing Director, Fractional CFO Practice
Cross-sector · Board-level advisory · Currently active
Group Chief Financial Officer
Major Irish FMCG group · Board member · M&A, treasury, ERP
Finance Director
Same group · Full commercial finance remit · 12+ years
Financial Controller & Finance Analyst
Technology multinational and professional services
📊 SPECIALIST · PRICING
Pricing & Commercial Strategy
Senior revenue growth leader with expertise in commercial strategy, pricing and revenue management. Deep experience in Animal Health across European and international markets. Specialised in pricing architecture, product portfolio optimisation, product launch planning and forecasting, and distributor management.
Animal Health
Life Sciences
Pricing Strategy
Revenue Management
Go-to-Market
Independent Commercial Consultant
Animal Health · Life Sciences · Pharma Distribution
Director, Strategic Pricing & Revenue Management
Major global animal health business · European & global scope
Senior Manager, Pricing & Commercial Strategy
Animal Health Benelux · AME pricing advisory · 4+ years
Key Account & Commercial Leadership
Major global energy business · B2B portfolio $600M+
ANIMAL HEALTH · FMCG · Ireland & UK
Start with a conversation.
If your business is facing an execution challenge, the first step is a 30-minute conversation.
A launch that needs accelerating, a field team that needs sharpening, a commercial strategy that is leaking margin, or a plan that is stuck between the boardroom and the front line:
Intrare Alliance begins every engagement with a focused discussion to understand your specific challenge, organisational context, and where execution is breaking down. No obligation. No generic pitch.
Email info@intrarealliance.ie to arrange a time.
We enter. Trajectories change.